About Us

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The Story of Our Founder and CEO

From mapping the earth’s rock formations to mapping leadership potential, Wilfred Ovedhe’s unconventional journey proves that curiosity, resilience, and challenges can lead to purpose—and a brighter destiny.

At Coaching.EQ Ltd., we draw inspiration from the transformative path of our founder, Wilfred Ovedhe—a globally recognized, ICF- and EMCC-accredited executive coach, TEC Canada Chair, and leadership facilitator. His bold transition from geologist to industry innovator to EQ-driven leadership expert fuels our commitment to delivering leadership programs that spark measurable impact across industries and markets. 

From Geology Graduate to Global Engineer

Wilfred’s career began in the dynamic world of oil and gas as a geology graduate driven to solve real-world challenges. After completing Shell’s prestigious Intensive Training Program, he refined his skills even further with a Master’s in Oil and Gas Engineering from Robert Gordon University, Aberdeen. 

His expertise took him to extreme environments—braving relentless storms in the North Sea, managing land rig operations across England, and breaking new ground as part of the pioneering deep-water exploration team in the Falkland Islands. 

Mastering Business Acumen

Despite his technical achievements, Wilfred recognized that mastery of the earth wasn’t enough: successful leadership also required a deep understanding of business. Four years after completing his technical degree, he earned a Master’s in Management with distinction. This milestone equipped him with the strategic insight to connect technical expertise with the organizational forces that propel industries forward. 

Innovation Under Executive Pressure

Wilfred’s career took him to Canada and the USA, where he worked as a senior research specialist, driving next-generation drilling innovations. His work culminated in co-authoring a U.S. patent for groundbreaking drilling technologies, and his firsthand experience proved a critical leadership lesson: executive decisions can either accelerate progress—or bring it to a halt. 

A Defining Crossroads

In 2014, the global oil and gas slowdown disrupted even the strongest careers. When layoffs impacted Wilfred, despite his history of exceptional contributions, he was forced to grapple with a harsh truth: no amount of expertise could guarantee freedom from market volatility. 

At this crossroads, Wilfred sought clarity and direction through an executive coach. This decision profoundly changed the course of his life and ignited a passion for helping others unlock their potential, just as coaching had done for him. 

From Coachee to Coach

Inspired by the life-changing power of coaching, Wilfred completely reinvented his career. He pursued an Advanced Diploma in Personal Leadership and Executive Coaching from Kingstown College, Ireland, and earned his ACC credentials from the International Coaching Federation.

Armed with hands-on industry grit, two advanced degrees, patented innovations, and professional coaching accreditation, Wilfred pivoted from being a high-performing engineer into a transformational leadership and executive coach. 

Coach. Train. Grow.

We believe that upheaval isn’t an obstacle—it’s an invitation to evolve.

Using a combination of technical precision, business insight, and EQ-driven coaching frameworks, we help leaders navigate through change and unlock their greatest potential. We have seen firsthand that when coaching is seamlessly blended with training and anchored in scientific principles, growth becomes inevitable.

Let’s chart the course toward your next chapter. Whether you’re striving to navigate challenges, drive innovation, or maximize your potential, Coaching.EQ is here to guide you every step of the way. 

A diverse team engages in a productive discussion during a meeting in a modern office space with large windows and exposed brick walls.

About Us

At Coaching.EQ, we practice Leadership Engineering. Our culture applies the analytical rigor of a research mindset and a legacy of global innovation to executive development. By bridging the gap between technical mastery and strategic management, we provide the scientific frameworks and industry tested resilience required for measurable performance. This disciplined approach ensures your leadership development remains a strategic investment that keeps your organization globally competitive.

Mission and Purpose

At Coaching.EQ, we empower leaders, executives, and teams to grow with clarity, confidence, and purpose. We provide a structured framework for organizations to transform leadership potential into measurable business performance. Our services are designed for businesses that view leadership development as a strategic investment to increase revenue, drive efficiency, and reduce organizational risk

Mission Statement

“We transform leadership potential into measurable performance. Through technical precision and emotional intelligence, we empower leaders and teams to grow with clarity, confidence, and strategic purpose.”

Vision

To empower a global network of resilient organizations where leadership is a measurable strategic asset. We provide the architecture for leaders to grow with clarity and confidence through scientific precision and elite educational alliances. This approach ensures that personal development leads directly to professional utility and sustainable success.

Corporate Values

  • Curiosity: A Researcher’s Mind. We apply an analytical mindset to ask deeper questions and uncover strategic possibilities.
  • Resilience: Industry Grit. We draw from a legacy of global innovation to turn complex challenges into invitations to evolve.
  • Integrity: Technical Precision. We build trust through data-driven honesty and by establishing measurable baselines for growth.
  • Excellence: Measurable Impact. We hold ourselves to the highest standards to ensure every engagement translates into sustainable ROI.
  • Care: Holistic Support. We prioritize the person behind the performance to ensure people and organizations flourish together.

Vision Statement

To engineer a future where leadership is a precise strategic asset, transforming potential into measurable performance through science-backed frameworks.  

Growth Methodology

We move beyond traditional, inspiration-only models by anchoring our methodology in scientific and psychological principles. Every engagement is treated with the same analytical rigor as a high-stakes technical project through our four-stage integrated approach:

  • Assess: Every journey starts with a baseline EQ-i 2.0 assessment to establish data-driven starting points.
  • Align: We use a signature AI-assisted process to match leaders and teams with specialized practitioners based on industry context, learning styles, and cultural alignment.
  • Activate: Through structured coaching and interactive workshops, we turn theoretical insight into tangible organizational action.
  • Advance: We reinforce development through clear metrics, ROI reporting, and ongoing accountability.

The Crossroads That Engineered a New Mission

The Turning Point

In 2014, Wilfred Ovedhe faced a defining crossroads that changed everything. After years of braving North Sea storms and co-authoring a U.S. patent for drilling technology, a global oil and gas downturn led to an unexpected layoff. Despite his technical expertise and two master’s degrees, Wilfred realized that no amount of professional excellence could guarantee immunity from market volatility.

Seeking clarity, he turned to an executive coach. That single experience sparked a transformation, revealing a profound “aha moment”: the curiosity and active listening he had practiced throughout his engineering career were actually the foundations of professional coaching. Wilfred realized that his true mission was to help others navigate leadership challenges with clarity and confidence.

 

Engineering Human Potential

Wilfred chose to evolve his technical background into a new kind of expertise: leadership engineering. He recognized that while technical mastery drives innovation, it is emotional intelligence (EQ) that drives the people responsible for that innovation. Armed with industry grit and a researcher’s mind, he pursued an Advanced Diploma in Personal Leadership and Executive Coaching and became an EQ-i 2.0 Certified Practitioner.

He founded Coaching.EQ on the belief that leadership development should be scientific, strategic, and measurable. By using proven psychological principles and the EQ-i 2.0 assessment, Wilfred ensures that every coaching relationship starts with a clear, data-driven baseline for growth.

 

Partnering for Organizational Excellence

Today, Coaching.EQ partners with forward-thinking organizations to build the leadership capacity required for sustainable success. We recognize that a company’s greatest achievements depend on more than individual talent: they require cohesive, resilient teams and a culture built on trust. By aligning people, purpose, and performance, we help your organization strengthen its leadership at every level.

Our programs are designed to help your teams develop a shared language of emotional intelligence and collaboration. We work with you to build alignment around your corporate vision and values while enhancing communication and accountability across all departments. Whether your organization is navigating market volatility or driving global innovation, we provide the measurable tools to ensure your people thrive together.

 

Coach. Train. Grow. That is our philosophy. We believe upheaval is not an obstacle, but an invitation to evolve. Are you ready to engineer a high-performing culture and chart the course toward your organization’s next chapter?

Our Leadership Team

Wilfred Ovedhe

Wilfred Ovedhe

Founder and CEO

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Marc Doval

Marc Doval 

Advisory Board Member

Leadership and Strategy

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Simon Canning

Simon Canning

Advisory Board Member

Organizational Development and Governance

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Rupa Sandhu

Rupa Sandhu

Advisory Board Member

Global Marketing Strategy & Brand Growth

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Mike Bouvier

Mike Bouvier

Advisory Board Member

Compliance and Ethics           

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Mike Bouvier

Advisory Board Member

Compliance and Ethics 

Mike Bouvier

Mike Bouvier is currently the Vice President of Land at Blue Sky Resources, where he leads strategic land management and development initiatives. 

With over 23 years of experience in c‑suite and senior leadership roles across the oil and gas industry, Mike has built a career marked by operational excellence, negotiation expertise, and a deep understanding of energy markets. His leadership has spanned land acquisition, regulatory compliance, and stakeholder engagement, consistently driving growth and sustainable outcomes in complex environments.

Mike’s extensive background in executive decision‑making and resource management equips him to provide Coaching.EQ with valuable insights into leadership under pressure, organizational resilience, and navigating industries in transition.

Rupa Sandhu 

Advisory Board Member

Global Marketing Strategy & Brand Growth

Rupa Sandhu

Rupa is the Founder and CEO of Dissolve, a global stock footage and photography company serving production and creative advertising industries worldwide.

He previously founded Veer and served as Vice President of Brand Marketing, where he grew sales to over $40 million USD within four years through innovative database and targeted catalog marketing. 

Rupa’s marketing leadership spans Corbis, Getty Images, EyeWire, and Adobe, where he specialized in data analysis, management, and marketing strategy. 

With a robust background in business, entrepreneurship, and accounting, Rupa has also achieved success in real estate and other ventures, bringing a wealth of experience in scaling businesses and driving growth across diverse industries. 

Marc Doval

Advisory Board Member – Leadership and Strategy

Marc Doval

Marc Dorval helps leaders develop healthier, more effective, and more fulfilling outcomes for their organizations and for their lives. Marc works closely with organizations to diagnose challenges, craft strategic solutions, and build cultures for growth through a focus on leadership, strategy, and goals. His approach blends business acumen with coaching insight, empowering leaders to lead with clarity, confidence, and care.

With over 30 years of experience as a business founder, executive, and advisor, Marc brings deep expertise in leadership, IT, finance, and strategic planning. Fluent in English and French, with budding fluency in Spanish and Swedish, Marc connects across industries and cultures to help leaders thrive. 

Simon Canning

Advisory Board Member – Organizational Development and Governance

Simon Canning

Simon is a Senior Consulting Executive with over 30 years of experience in leadership, consulting, and governance. Known for his exceptional interpersonal skills and people‑first approach, he specializes in principle‑based change management that improves organizational outcomes while respecting the human side of transformation. His expertise spans customer and employee engagement, organizational development, strategic planning, and governance. 

Having lived, worked, and studied in Canada, the UK, and Australia, Simon brings a global perspective to his work. For the past three decades, he has been based in Vancouver, where he combines international insight with deep community involvement. He currently serves as Chair of a technology nonprofit, applying his governance and strategic planning expertise to support innovation and social impact. 

Simon holds a Science degree from the UK and an MBA from Simon Fraser University. Married for 34 years and the father of three adult children, he values family, community, and lifelong learning. Outside of work, he enjoys traveling, skiing, golf, and reading history. 

Wilfred Ovedhe

Founder and CEO

Wilfred Ovedhe

From mapping rock formations to mapping leadership potential, Wilfred’s journey is anything but conventional. His story is one of curiosity, resilience, and transformation, a reminder that challenge often shapes both purpose and destiny.

Wilfred began as a geology graduate eager to solve realworld problems in oil and gas. After completing Shell’s prestigious Intensive Training Program (SITP) and earning a Master’s in Oil & Gas Engineering from The Robert Gordon University Aberdeen, he braved the North Sea’s fiercest storms, monitored drilling operations across England, and joined one of the first deepwater exploration crews in the Falkland Islands.

But technical expertise was only part of the equation. Four years later, he returned to academia to complete a Master’s in Management with distinction, broadening his perspective from the earth beneath our feet to the markets and organizations that drive industries. His pursuit of innovation then carried him to Canada and the USA, where he coauthored a U.S. patent for nextgeneration drilling technologies and experienced firsthand how executive decisions can accelerate or stall progress.

In 2014, the global oil and gas downturn brought an unexpected crossroads. Despite a strong track record Wilfred was laid off, a stark reminder that no amount of expertise guarantees immunity from market forces. Seeking clarity, he turned to an executive coach. That single experience sparked a transformation that would redefine his career and ignite a new mission: to help leaders grow personally and professionally, and to navigate leadership challenges with clarity and confidence.

Inspired by the power of coaching, Wilfred pursued an Advanced Diploma in Personal Leadership and Executive Coaching from Kingstown College in Ireland, earned his ACC credential from the International Coaching Federation, and most recently became an EQi 2.0 Certified Practitioner. Armed with industry grit, two master’s degrees, patented innovations, and accredited coaching expertise, he pivoted from engineer to leadership and executive coaching, dedicating himself to helping others accomplish growth and thrive in times of change.

Reflecting on his journey, Wilfred shares:

“I got into coaching because while working with an executive coach for the first time in my life, I realized that what had eventually become known as ‘Professional Coaching’ was something I had been doing with vigor and curiosity for years. If this is a profession, surely this is what I am all about: working with people to help them grow and accomplish their goals and vision in life.”

This conviction led him to found Coaching.EQ Limited. As he explains:

“My research mind made it clear that every coaching relationship, consciously or subconsciously, has a theme or program behind it. While this may evolve over time, it is the coach’s ability to adapt to the changing needs of the client that keeps the process alive. I believed it would be most beneficial for clients if their coaching needs could be determined upfront using a proven, measurable tool like the EQi 2.0, before designing a customized coaching and training program to facilitate their growth.”

At Coaching.EQ, we believe upheaval isn’t an obstacle but an invitation to evolve. By combining coaching with training, and grounding both in proven scientific and psychological principles, we help leaders turn insight into action and action into sustainable growth.

Coach. Train. Grow. That’s our philosophy. And it’s an invitation: ready to engineer your leadership journey? Let’s chart the course together.